Uxbridge Information & Events

Qr Codes,  Mobile Web Sites, Blogs And So Forth

There was a time when real estate was simple and the tag line for the first company I worked for said it all

If Our Sign Is On Your Lawn

Hurry Home - Your Moving

When I First Entered Real Estate .....

..... a sign on the lawn and a small add in the local paper was the only primary marketing you did. Some added door hangers in the neighbourhood suggesting the neighbours help pick their new neighbours by telling friends and relatives about the home. Of course there was always the open house  for agents the day the listing came out and the odd open house for potential buyers. The only way people could reach you was the office phone and only real estate agents had access to the listing sheets that came out each day.

Jump Forward to Today .....

..... and you practically need an IT person working full time to keep you and your marketing on the cutting edge.

Today we have instant access to homes as soon as the listing agents upload them. The simple cell phone and pager have been replaced with smart phones with all their apps. It's no longer enough to rely on the national realtor.ca web site, and you probably have at least one or perhaps several of your own web sites, and blogs. In addition to your own social media outlets you have a litany of service providers that push your listings out through their web sites and social media platforms.

Your listings can be seen by way of virtual tours that run 24/7 on demand on the Internet

You have had to learn about SEO and web site analytics and whether or not all that money you spent was enough to get your web site in the top ten of the search engine results.

You are learning the do's' and donts, the when and why's of blogging. You've discovered that QR codes are cute but now you have to learn how to best use them in your marketing.

But What About Tomorrow

..... and now Usage Based Billing

Now that you are fully committed to the use of the Internet as your primary marketing campaign the big Teleco's have decided that Usage Based Billing will improve their bottom line immensely. But what about yours, you have invested heavily in your online presence and now the potential cost increases to you and your clients may well jump exponentially.

The real estate industry and the marketing of real estate has undegone so many changes over the last few decades one can only wonder what the future holds in store for us, both as practioners and consumers.

BUT FOR NOW
To Learn More About Life and Living In Uxbridge
or to learn what housing options Uxbridge
and the surrounding area has to offer;
be it condominium or detached homes,
in town or rural communities,
country homes, estates or farms
just give me a call or Text Me